Raise Your Hands raises money for small charities working with children and young people.
Making philanthropic involvement easy and reassuring for a youthful audience of tech savvy millennials.
Raise Your Hands raises money for small charities working with children and young people.
Making philanthropic involvement easy and reassuring for a youthful audience of tech-savvy millennials.
- Mobile first site design, responsive. Full brand and visual identity overhaul
- Mobile first site design, responsive. Full brand and visual identity overhaul
Encouraging and enabling users to donate to good causes with ease and reassurance was a key goal.
The large, sticky donate button creates a strong visual anchor point - as well as animating delightfully into the start of the ‘make a donation’ flow.
Encouraging and enabling users to donate to good causes with ease and reassurance was a key goal.
The large, sticky donate button creates a strong visual anchor point - as well as animating delightfully into the start of the ‘make a donation’ flow.
The main navigation headers were made accessible through a collapsing menu system that would focus the users attention on the most relevant topics - with a burger menu to reach secondary navigation items (about, contact, legal, etc…)
Designed to reduce the amount of 'searching' the user has to perform to find the most relevant information and makes understanding the brand much faster and easier.
The main navigation headers were made accessible through a collapsing menu system that would focus the users attention on the most relevant topics - with a burger menu to reach secondary navigation items (about, contact, legal, etc…)
This should reduce the amount of 'searching' the user has to perform to find the most relevant information and makes understanding the brand much faster and easier.
A key way to convert visits into donations was to make it easy for users to learn the stories about the charities that RYH supports in order to quickly gather information to base a donation decision on.
The horizontal carousel of cards enable the user to quickly navigate through, and get an introduction to the potential charities before investing their time into reading all about one or the other.
A key way to convert visits into donations was to make it easy for users to learn the stories about the charities that RYH supports in order to quickly gather information to base a donation decision on.
The horizontal carousel of cards enable the user to quickly navigate through, and get an introduction to the potential charities before investing their time into reading all about one or the other.
The donation form flow was distilled to the minimum requirements where users are guided through their preferences by a series of selectable radio options. Progress indicator and navigation arrows provide assurance of control to the user.
The donation form flow was distilled to the minimum requirements where users are guided through their preferences by a series of selectable radio options. Progress indicator and navigation arrows provide assurance of control to the user.
A bright, clean, graphically bold brand mark and identity were employed across printed and digital collateral. The mark and graphic identity are based on a stylised monogram of 'r y h' and the 5 digits of a raised hand.
A bright, clean, graphically bold brand mark and identity were employed across printed and digital collateral. The mark and graphic identity are based on a stylised monogram of 'r y h' and the 5 digits of a raised hand.
