A car share and hire service for Jaguar and Land Rover vehicles that allows users to locate, book and unlock cars through the app.
A car share and hire service for Jaguar and Land Rover vehicles that allows users to locate, book and unlock cars through the app.
- UX and UI design for Jaguar Land Rover car hire app. Full brand and visual identity development.
- UX and UI design for Jaguar Land Rover car hire app. Full brand and visual identity development.
Users had to be able to easily browse and quickly book a nearby car. The 'Book Now' process could be completed in 3 taps by a logged in user. Additional info could be revealed through swipe gestures.
Users had to be able to easily browse and quickly book a nearby car. The 'Book Now' process could be completed in 3 taps by a logged in user. Additional info could be revealed through swipe gestures.
To assist accessibility the user is presented with all the sequential stages of the reservation process as a series of menus that auto collapse and expand as inputs are filled appropriately. This increases the users likelihood to remain in the booking process as the potential end point is already perceived.
To assist accessibility the user is presented with all the sequential stages of the reservation process as a series of menus that auto collapse and expand as inputs are filled appropriately. This increases the users likelihood to remain in the booking process as the potential end point is already perceived.
The bottom tab menu was kept very minimal with only the 3 most important items available, to focus attention on using the map and exploring potential vehicles to book. The small number of options helps support the ease of the searching and booking process.
The bottom tab menu was kept very minimal with only the 3 most important items available, to focus attention on using the map and exploring potential vehicles to book. The small number of options helps support the ease of the searching and booking process.
The primary user goal is to ‘explore potential bookings and make actual bookings’ Users usually have a unique search criteria. To aid this the option for 'Filters' is sat prominently on the bottom nav when in searching (normal) functionality.
The primary user goal is to ‘explore potential bookings and make actual bookings’ Users usually have a unique search criteria. To aid this the option for 'Filters' is sat prominently on the bottom nav when in searching (normal) functionality.
